Building a WOW Product

Building A Wow Product

At the intersection of User Experience, Technology and Business lies the complex science of Product and its Management. The head needs to be above the water from the sea of opinions and ideas of features, users, stakeholders and insights to have a formidable outlook on the future.

With 3 editions of Headstart’s "How to Start a Startup" National series behind us, we turn our attention to another vital issue, that the team and the founders at multiple stages of their startup journey face, The Art and Science of Building a Wow Product.

To combat this and help our fellow entrepreneurs, the theme for the April edition of the 6-month long series is, Building a Wow Product. This edition will see founders, product managers, and experts come in and talk about their experience of the product cycle, sifting through the noise of insights and feedback on features, prioritizing modules amongst many other things appearing in the life of a product.

To get all your product related queries solved and understand the thought process behind the great products that you see and use today, book your seats NOW!! Register here:

As per venue guidelines, men in shorts/3/4ths and women in short skirts (above knee length) will not be allowed entry.  



Atibhi Mehra

Founder - Mobixpert

Hi, i am Atibhi Mehra, a mobile marketing and product professional with over 16 years of experience in mobile products, helping clients successfully leverage and reach out to their audience who are primarily on devices.
My expertise lies in creation of superior mobile assets, websites , apps and help scale marketing efforts through the digital medium. I bring in a unique ability of creating exceptional experiences on wireless devices that absorb business goals and follow a mobile user centric approach. My ability to appreciate media dynamics and the role of mobile advertising for marketers comes from my experience in Mindshare, where I was leading mobile advertising for the APAC region. In this capacity I have had a chance to work with leading global brands such as Ford, Unilever and GSK towards their mobile marketing strategies My ability to translate market requirements to product strategies comes from my experience with Yahoo! as a Regional Product Manager, Mobile for 5.5 years. Yahoo! gave me the cutting edge experiencing on building and scaling Yahoos mobile presence in SEA region across their mobile sites and applications ecosystem Deeply committed to continually ?nding ways to drive the future course of the medium , I make sure of investing my time in educating on mobile marketing through association with Symbiosis Institute of Media & communication (SIMC) and Manipal Global education Services, for who i have developed the mobile marketing courseware. and undertake various speaking opportunities.
As of Sept 2016 , I am also empaneled as a consultant with Google Labs for Mobile UX. My thought leadership pieces on mobile have been published across platforms and featured on India’s largest business channel .  As of 2015 I started consulting across companies and startups towards their product strategy under the name of my company The Mobixpert .

Shaheena Attarwala

Head of Design Wigzo Technologies.

Wigzo is a an intelligent Analytics + contextual marketing automation platform.

A User experience Designer and Researcher focused on user data, simple designs, usable products, User Centric Designs and functional interface.

Shaheena has in the past worked with mammoth startups of today like BookMyShow and

Shaheena blogs unapologetically about various bad UX that products offer and provides solutions on her blog


Event Details

08 Apr, 2017
02:30 PM to 06:00 PM
Dome 3, S P Jain Institute of Management and Research
Inside Bhavans College Campus, Munshi Nagar,
Dadabhai Road, Andheri West,
Mumbai - 400058

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