All About Product Marketing | Startup Saturday Kolkata


Marketing is considered as an essential part of every startup. From the very beginning, an entrepreneur needs to market its products to get initial customers. Marketing enables brands and businesses to create a whole new relationship with their customers. It is not about making advertisements and spending heavy chunks of investment budgets on putting the words on the streets, it is a lot more than this. 

You don't have to be the best marketing person, but you better enjoy getting other people excited about your project, company or product. It will not only help you finding customers, but also with recruiting a world-class team, raising venture capital, and many more. So if there is one more thing you should learn, it is "marketing" — and you better be passionate about it, because you'll invest years of your life to selling and evangelizing to make your company a success. 

In an effort to guide startups to use relevant channels of marketing with their limited funds, we bring to you a set of eminent speakers in the October 2017 edition of Startup Saturday, who will share their insights on various aspects of Startup Marketing to help startups to market their brand in the best possible way. 

Register your PASS NOW: 

Benefits of Attending Startup Saturday:

  • You will be able to learn from Successful startups and Learn from their Journey
  • You will be able to network with Industry Stalwarts who frequently attend our Initiatives as mentors and Speakers.
  • We ensure there is a value addition for our audience at each event and when you walk out you have definitely learnt something new.

If you are looking to pitch, demo or have any other meetup related query do connect with / 




Aji Issac Mathew

CEO & Co-founder, TechShu

"Shu" means reciprocity, create digital excellence as you want it for yourself. Aji have spent the last 14+ years in digital marketing. Now he has a strong 80+ team. As he understands Technical and end to end branding and marketing at depth, he has a unique advantage to create a unit that can help great businesses use digital better. He helps companies with great services / products (and great commitment towards quality) to achieve greater result from digital.

Sharad Lunia

Founder, releaseMyAd

Building the largest "Offline" Advertising Platform. An online bridge to advertise effectively in offline media such as Newspapers & other Media Innovations. Having served 1.5L+ Advertisers, powered 250+ Newspapers Ad Booking Systems & managed launch campaigns across leading brands.

Aatif Ali

Manager, Marketing & Sales, Radio Mirchi

Specialist in Marketing, Branding, Advertisement, Strategy and Media Buying.

Demo/Elevator Pitch

The Layman's Lawyer

The Layman's Lawyer is here to prove that legal services can consume far less time, effort, money & resources than the layman is usually given to believe!

An online legal services provider, which brings their services to you, whether virtually or physically, instead of you coming to us. Their Mission is to make legal services available and accessible to you from the comforts of your home, office or even your car! They are the epitome of Customer Centricity – your convenience and comfort are of paramount importance to us.


Event Details

14 Oct, 2017
01:00 PM to 05:00 PM
Bhawanipur Education Society College
5, Lala Lajpat Rai Sarani, Bhawanipore
Kolkata - 700020

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Vineet Shukla

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